AI Insights · Timothy · July 2025
Australia's Top 5 Meal Kit Apps Performance in Q2 2025
Explore the performance trends of Australia's top 5 meal kit and specialty food apps on a unified platform during Q2 2025, including downloads and active user metrics.
In the second quarter of 2025, the performance of the top meal kit and specialty food apps in Australia showed varied trends across downloads and active users, according to data from Sensor Tower.
Youfoodz: Custom Meal Plan experienced fluctuating weekly downloads, starting at 4.2K in early April and peaking at 4.6K by mid-May. The app maintained a consistent download rate, with a slight dip to 3.4K by the end of June.
HelloFresh: Meal Kit Delivery saw a steady weekly download trend, beginning at 2.8K and slightly increasing to 3.3K mid-quarter. However, downloads declined to approximately 2.5K by the end of June. Active users showed an initial rise from 57.7K to 61.5K, followed by a gradual decrease, finishing at 51.8K.
EveryPlate: Cooking Simplified had a modest download count, starting at 1.2K and reaching 1.5K in mid-May before dropping to 870 by the end of June. Active users increased from 4.7K to a peak of 8.3K in late May, then fell to 5.9K at the quarter's close.
Vivino: Drink The Right Wine showed consistent weekly revenue, averaging around $2K, with peaks reaching $2.5K in certain weeks. Downloads began at 934 and peaked at 1.5K in early June. Active users started at 9.4K and peaked at 11.1K in April before declining to 6.6K by June's end.
My Muscle Chef maintained a stable download pattern, starting at 898 and slightly fluctuating throughout the quarter, ending at 764.
These insights highlight the dynamic nature of the meal kit app market in Australia, with varying trends in user engagement and downloads. For more detailed insights, visit Sensor Tower's comprehensive reports.
